In this guide, we put a lens on the changes from iOS 14.5+ to iOS 16, the significance for the industry, and how Adjust is adapting to deliver value to clients. The industry is becoming increasingly privacy-centric, and Adjust embraces these measures to ensure user privacy and data protection.

We’re also happy to report that consent rates are consistently climbing as marketers are able to communicate the benefits of opting-in. With the announcement of iOS 16 and this year’s WWDC right around the corner (June 6 - 10), we want to reiterate our commitment to investing in next-generation solutions that align with the privacy-centric evolution of the market - moving away from solutions that focus on individual data points and towards optimizing insights for aggregated data.įrom understanding SKAdNetwork and AppTrackingTransparency (ATT) to best practices for getting the opt-in, building conversion value schemas, and creating marketing strategies that perform best in the post-IDFA world, there are a lot of topics and themes to cover. It’s no longer just about a strict focus on attribution and deterministic data but complex analysis of aggregated data. The definition of ‘measurement’ and how we deliver value has simply evolved.

Mobile Measurement Partners are still essential to mobile marketers. From the initial announcement until the rollout of iOS 14.5 in April 2021, the mobile marketing industry was sent into overdrive and pushed to reassess the way it handles user privacy and its approach to the mobile advertising ecosystem in general.Īt Adjust, we’ve remained at the forefront of these changes, working closely with Apple and our partners and clients to make the transition as seamless as possible and to provide guidelines and solutions that serve the needs of marketers, developers, and advertisers. It’s been two years since Apple first announced the release of iOS 14 at its Worldwide Developers Conference (WWDC) in June 2020, and more than a year since its release to the public on September 16, 2021.

Apple ios 14.5 1 update